The split-screen format and the appearance of app icons.

The ad is split into two vertical panels. The top panel shows a man in a hoodie and jacket, holding a phone and speaking. The bottom panel shows a woman in a blazer and scarf, holding a phone and looking at the camera. The background in the top panel is light grey, and the bottom panel is blue. Graphics of app icons appear and disappear. The pacing is quick, with text appearing and disappearing rapidly.