A man in a purple ski outfit and helmet looking directly at the camera with a surprised expression.

The video opens with a man in a purple hoodie and helmet on a snowy indoor slope. He is talking to the camera, then a person (presumably Milka) falls while skiing. The man continues to narrate, and then we see him on a ski lift, holding a large voucher. The ad transitions to a CGI scene of a Milka branded cable car with a family inside, moving through a snowy mountain landscape. Products are shown at the end.