Views
243.4M
Likes
135
Published
Jan 7, 2026
Est. ad spendhigh confidence
$4.8M–$12.1MHow we estimate →
TurboTax Free Edition - File Your Taxes for Free
Metadata
- Brand
- Intuit TurboTax
- Landing page
- Domain
- turbotax.intuit.com
- Language
- EN
- Countries
- US
View Count History
Visual description
The ad opens with a close-up of a W-2 tax form for 2025, with a pink circle highlighting the 'W-2' and '2025' text. The scene then transitions to a smartphone screen displaying a notification that reads 'Great refund!' with a large dollar amount of $3,453 for a federal refund. A yellow badge indicates '100% Accurate Calculations Guarantee'. The final scene is a dark background with text promoting TurboTax Free Edition, stating '100% free taxes. 100% accurate.' It also includes the Intuit TurboTax logo and a disclaimer about eligibility for the free filing.
Hook
The prominent display of a W-2 form and the promise of a 'Great refund!' with a specific dollar amount.
