A young woman holding a french fry with a Belgian flag on it.

The ad opens on a beach scene with three young women sitting at a table. One woman holds up a french fry with a small Belgian flag on it. The scene transitions to a busy city street with people crossing, then to a long bridge with many people walking across it. It then shows a sign for 'Belgique Belgique' and people walking towards it. Finally, it shows a group of people looking up, then a Quick restaurant exterior at night, and a close-up of a woman holding and eating a burger. The pacing is quick, with many scene changes.