A close-up of a happy cartoon star.

The video opens with a close-up of a cartoon star with a happy face, then transitions to extreme close-ups of a large, stacked burger. The burger is shown in detail, highlighting the patties, cheese, lettuce, and sauce. It then cuts to a side-by-side comparison of the 'Cali XL' burger from Carl's Jr. and a McDonald's Big Mac. The Cali XL is shown to be significantly larger and has more beef. The ad ends with the Carl's Jr. logo and app promotion.