Close-up of a Tissot watch.

The ad opens with a close-up of a Tissot watch on a wrist. It then cuts to a man reaching his hand up towards the sun, with modern skyscrapers in the background. The camera focuses on his hand, showing the watch again, and then on his face as he looks up. The final shot is a close-up of the watch as the man shields his eyes from the sun, with the Tissot logo and tagline appearing on screen.