A stack of vintage televisions with static.

The ad opens with a stack of vintage televisions, some showing static. The brand logo 'MIDO SWISS WATCHES SINCE 1918' appears. A man in a grey suit and turtleneck examines a watch with an orange strap, which is displayed on a TV screen. Close-ups of the watch highlight its design and features. A woman in a similar outfit also poses with a watch, this one on a metal bracelet. The ad concludes with a shot of both watches side-by-side, with the brand logo and tagline.