The initial close-up of the woman's face and the Italian greeting "Buongiorno!" immediately set a romantic and exotic tone.

The ad opens with a close-up of a woman, then cuts to a man laughing, then back to the woman. They are shown in various scenes in Italy, including walking through a narrow street, driving a convertible, and getting caught in the rain. The pacing is quick, with many cuts between the two main characters. The ad ends with a title card.