The large, bold price of '599' followed by '399' immediately grabs attention.

The ad opens with a large red number '599' on a black background, then transitions to '399' on a black background with a repeating pattern of the same price. It then shows a family outdoors, followed by a shot of Saint Nicholas, and then a man looking concerned. The price '399' is displayed again with the text '6 MAANDEN' (6 MONTHS). The ad then shows a man and a woman applying makeup, and finally the Videoland logo.