The glitchy, distorted visual and the ominous text "IT WANTS TO BE HEARD" create immediate intrigue and suspense.

The ad opens with a grainy, distorted view of a person sitting at a desk with a laptop in a dimly lit room. The image is overlaid with horizontal lines, resembling a glitchy video feed. Text appears: "IT WANTS TO BE HEARD." This is followed by a visual representation of a sound wave, pulsing in red. The screen then cuts to black, then to a close-up of a woman wearing headphones, looking terrified and screaming. The final shots show a crucifix on a wall and then the title card with the sound wave graphic.