The A24 logo and the unsettling soundwave graphics.
The ad opens with the A24 logo, followed by a dark screen with red soundwave graphics and the word 'PREPARE'. A woman wearing headphones is shown looking concerned, then adjusting a microphone. The screen shows 'FOR' with soundwave graphics. Close-ups of audio equipment knobs being turned are shown. The screen displays 'A NEW SOUND' with soundwave graphics. A woman is shown with headphones and a microphone, looking startled. The screen shows 'IN HORROR' with soundwave graphics. A close-up of a microphone is shown. The screen displays a quote about 'PARANORMAL ACTIVITY FOR THE PODCAST GENERATION'. The woman's face is shown in extreme close-up, eyes wide with fear. The screen shows 'undertone' with soundwave graphics. The final screen shows 'IN THEATRES FRIDAY GET TICKETS NOW' with logos and text about marketing assistance.











