Sylvester Stallone's intense stare and the dramatic title cards.

The ad opens with a close-up of Sylvester Stallone wearing sunglasses and a suit, with other men in the background. It quickly cuts to a title card with red text on a dark, textured background. Then, a scene shows a group of people gathered outdoors at night, with string lights overhead. Another scene features a man aiming a handgun. More title cards appear with red text. The ad shows a woman running at night, followed by a chaotic scene in a restaurant with people moving around a table. Finally, Stallone is shown sitting in a booth, smoking a cigar, and then talking to another man. The ad ends with the Paramount+ logo.