The initial shot of the iconic ruby slippers and striped stockings peeking out from under a structure.

The ad opens with a close-up of ruby slippers and striped stockings peeking out from under a wooden structure, surrounded by greenery. This transitions to a wider shot of a large, spherical building at dusk, with green smoke effects and text appearing on screen. The building's exterior is covered in a digital display that shows images related to The Wizard of Oz. The ad concludes with a night shot of the spherical building, now fully illuminated with a red display featuring a silhouette of a witch, and text indicating the opening date and website.