The intense close-up of the man's face and the subsequent rapid cuts to action and destruction.

The ad opens with a close-up of a man with a beard, wearing armor and a scarf, looking down with a somber expression. The background shows a blurry encampment with tents and masts. The scene quickly cuts to a person falling down a large red fabric, followed by a shot of a gaunt, pale figure crouched by a fire in darkness. The ad then shows a tower engulfed in flames and smoke, with parts of the structure collapsing. The final shot is a black screen with white text.