The initial shot of a military vehicle on a desolate road with the STARZ logo.

The ad opens with a wide shot of a road and a military-style vehicle, with the STARZ logo appearing. It then cuts to a close-up of a man in sunglasses and a military cap speaking, followed by a shot of people walking on a road. A drone shot reveals a long, straight road through fields, with text about Stephen King. More people are shown walking on a road, some with weapons. A dam with water flowing is shown, with the word 'ONLY' on screen. Two men are talking while walking, and the phrase 'This is walk or die. Warning.' is displayed. A group of people are walking, with the word 'ON' superimposed. The man from the earlier close-up is shown again, raising his arm. Two men are talking in the dark, with 'Warning.' on screen. A person is shown falling or looking up, with 'Warning.' on screen. A drone shot shows a highway with vehicles and people walking, with the text 'Keep on. The prize awaits.' A group of people are walking, with the same text. The title card 'THE LONG WALK' appears, followed by 'WATCH NOW' and the STARZ logo. The ad ends with the STARZ streaming service logo and a call to action.