The creepy doll's face appearing suddenly after the "THIS HALLOWEEN" text.

The ad opens with a dark screen and the text "THIS HALLOWEEN." It quickly cuts to a close-up of a creepy doll's face, then shows the title card for "THE CONJURING 4: LAST RITES." The ad then shows a vintage television screen displaying "AT HOME," followed by a young girl looking scared. The scene shifts to a dimly lit room with furniture, and then a woman screams in terror. The ad concludes with a montage of the movie poster displayed on various devices (TV, laptop, tablet, phone) against a red background.