The initial scene behind the scenes of a film set with a dramatic and slightly mysterious atmosphere.

The ad opens with a scene behind the scenes of a film set, showing crew members and actors. A purple UI overlay appears with icons for home, globe, game controller, play button, search, apps, and settings. The play button icon then enlarges and takes over the screen briefly before returning to the set. The scene shifts to a man in a robe looking at his phone, then to a creature-like person sitting opposite him. The man on the phone shows the creature the Telia Play interface on his phone, highlighting different content categories like movies, series, and sports. The ad transitions to showcase the Telia Play interface on a TV screen, displaying various content options from Netflix, HBO Max, TV channels, and Telia Play+ originals. It highlights specific shows and movies available on these platforms. The ad concludes with the Telia Play logo and slogan.