A blood-splattered Dala horse figurine.

The ad opens with a close-up of a blood-splattered Dala horse figurine. Text appears: 'SVERIGE SKULLE VARA UNDANTAGET'. This transitions to a wide shot of a group of people in a forest, some wearing high-visibility vests, appearing to be searching. Then, crime scene photos are shown, including a kitchen and a bottle of Perstorp Ättika. A woman with short blonde hair speaks directly to the camera. The Dala horse reappears with blood splatters, and text reads: 'MEN ÄNDÅ SKER DET HÄR'. A dark shot of an apartment building at night follows, with lights on in some windows. A grainy security camera footage shows a masked figure entering a room. Another woman speaks to the camera. The Dala horse is shown again with text: 'GÅNG PÅ GÅNG'. A woman with glasses looks down. Another woman speaks to the camera. The final scene shows the Dala horse again with the title 'SVENSKA FALL' and streaming information.