The intense, screaming face of Nicolas Cage in the opening shot.

The ad opens with a close-up of a man's distressed face, then transitions to a wide shot of a desolate desert landscape with a figure in a robe and a donkey. This is followed by scenes of people on crosses, text overlays, and a close-up of a hand nailed to a wooden beam. The ad concludes with a title card for "SOMBRAS NO DESERTO". The pacing is dramatic and builds tension.