An old mobile phone being used in a futuristic setting.

The ad opens with a close-up of an old mobile phone and a hand pressing buttons. This transitions to a person turning a key in a car's ignition, then a hand flipping switches on a control panel in the car's ceiling. The car appears to be traveling through a futuristic, light-streaked tunnel. Inside the car, two men are seen laughing. The scene shifts to a bright, abstract blue light tunnel, then to a 3D title card with the text 'SÅ BYGGDES SVERIGE 1925 - 2125' against a starry background. Three people are then shown sitting in front of a green screen, followed by shots of a city street, more people talking, and a futuristic monorail passing by houses. The ad concludes with a wide shot of a city skyline and the text 'NU PÅ SVT PLAY'.