The ad opens with a person using a Roku remote to navigate a TV screen displaying various streaming apps.

The ad opens with a man on a couch using a Roku remote to navigate a TV interface showing various streaming apps. The scene transitions to a couple watching a movie on a Roku TV, then to a baseball game on Roku, and a family watching a baking show. It then shows a woman using a Roku remote, followed by a close-up of the Roku interface with app logos. The ad then shows a woman on a couch, a couple on a couch, and another woman with a remote. The final scenes show a TV displaying an ad for Experian, then a Roku Ads Manager interface where a user selects demographic options for targeting. The ad concludes with the Roku Ads Manager logo.