The unsettling close-up of the animatronic Santa figure.

The ad opens with a close-up of a creepy, animatronic Santa figure. It then cuts to various people reacting to the figure, some with amusement, others with shock or disgust. The pacing is quick, with rapid cuts between the reactions and the Santa figure. The setting appears to be a cozy, Christmas-decorated room, with some scenes featuring a dark red curtain backdrop.