The initial display of the movie poster and the price of 1,100 yen.

The ad opens with a movie poster for 'Beautiful Journey' and a price of 1,100 yen. It then transitions into a montage of scenes from the movie, showing a woman opening a door, a forest path with a red door, a car driving in the rain, a woman in bed, people with umbrellas, a scenic landscape, and a man and woman in a field. The pacing is dramatic and emotional, building towards the movie's title and release date.