The ominous statistics about road trips and people disappearing.

The ad opens with a dark, nighttime shot of a road through a forest. Text appears stating "LAST YEAR OVER 130 MILLION PEOPLE TOOK ROAD TRIPS". A car is seen on the side of the road with its door open. The camera moves inside the car, showing the driver looking out at a man standing in the road. Text appears: "15,400 OF THEM WERE NEVER SEEN AGAIN". The driver looks terrified. The car appears to crash or swerve violently. The windshield is shattered. The headlights of the car are shown. The title card "PASSENGER" appears in red, fiery letters. The final screen shows "NU IN DE BIOSCOOP" with a hashtag and website.