The initial scene of a family in a tense situation, with a woman touching a man's face, creates immediate intrigue.

The ad opens with a tense scene of a family at a dinner table, followed by close-ups of a man's face. It then transitions to a sweeping aerial shot of an industrial complex, overlaid with a quote. The ad continues with intimate family moments, a child wearing headphones, and a graphic showing percentages. It then shows a man walking through a city, a rooftop scene, and a man carrying a potted plant. Interspersed are more quotes about the film, a scene of people in hazmat suits by the sea, and a shot of a house at night. The ad concludes with a man holding a chainsaw and a final title card.