The initial close-up of the embossed logo and the subsequent March Madness branding.

The video opens with a close-up of a textured surface with a logo embossed on it, which then transitions to a graphic displaying the NCAA March Madness logo and the word 'Cosm'. This is followed by dynamic shots of basketball games in progress, featuring players in action, crowds cheering, and close-ups of fans. Text overlays appear throughout, such as 'TURN UP' and 'LOCK IN', and finally 'TOURNAMENT TIME'. The ad concludes with the NCAA March Madness logo and 'Cosm' graphic again.