A hockey player in uniform, back to the camera, looking towards a brightly lit arena entrance.

The ad opens with a hockey player in uniform, back to the camera, looking towards a brightly lit arena entrance. It then cuts to a fan in the stands holding up a jersey and cheering. The action shifts to the ice with players in action, focusing on a player with the number 29. The crowd is shown cheering enthusiastically. The final scenes show players celebrating a goal, with one player on his knees, and then a team huddle with sticks raised. The ad ends with a graphic overlay.