The changing percentage on the tomato graphic and the appearance of the Minions.

The ad opens with four Minions standing in front of a plain background, with a large red tomato graphic displaying a percentage. The percentage changes from 79% to 90%. Then, a Rotten Tomatoes 'Certified Fresh' logo appears. The scene transitions to a lavish ballroom filled with people and falling money, with text overlayed. More Minions are shown in opulent attire, some holding money. The scene shifts to Minions dressed as medieval knights, with text about the franchise. Another scene shows a Viking character and Minions in a beach setting, with a cake being smashed. Finally, the title card for 'Illumination's Minions & Monsters' appears, followed by a rating and 'In Theaters Now' card with various logos.