A close-up of Jaafar Jackson as Michael Jackson, with the title 'Michael' appearing on screen.

The ad opens with a close-up of Jaafar Jackson as Michael Jackson, then transitions to a montage of scenes depicting his life and career. These include a corkboard with song titles and notes, him writing music, performing on stage in stadiums, dancing, and scenes from his early days with The Jackson 5. The pacing is dynamic, intercutting between intimate moments and grand performances. The ad concludes with a display of the movie on various devices.