The initial close-up of the woman's mouth and the title card "LE RÉVEIL DE LA MOMIE" create immediate intrigue.

The ad opens with a close-up of a woman's mouth, then transitions to scenes of a woman praying, a pale, seemingly deceased child in a coffin, and another child lying in a bed. There are quick cuts between these scenes, interspersed with shots of a woman holding a rosary and a close-up of a cross. The pacing is dramatic and suspenseful, building towards a reveal of the child's face with a sinister smile.