The ad opens with a close-up of a smartphone displaying an animated character from Polly Pocket.

The ad features a montage of animated clips from various children's shows, including Polly Pocket, Lego Ninjago, Mr. Bean, Winx Club, and The Rubbish World of Dave Spud. These clips are shown on different devices like a smartphone, tablet, and laptop, or as full-screen animations. The pacing is quick, with rapid cuts between scenes. The ad concludes with a screen displaying the ITVX logo and tagline.