The initial close-up of the man's distressed face on the ship.

The ad opens with a close-up of a man's face, looking upwards with a distressed expression, on what appears to be a ship. The scene transitions to show another man with curly hair, looking concerned. Then, a man on a ship raises a book. The ad then shows a montage of different scenes and characters, including two women with umbrellas, a woman walking into a room, and a man in a suit speaking intensely. The final shot is the ITV logo with 'X STREAM FREE'. The pacing is quick, with rapid cuts between scenes.