The initial montage of diverse and somewhat quirky scenes, including men in cow-print jackets and a boxer, grabs attention.

The ad opens with a montage of short clips. The first clip shows two men in cow-print jackets on a stage. The second clip shows three men in yellow jackets singing. The third and fourth clips show a man dressed as a boxer, singing into a microphone. The fifth and sixth clips show two men in hockey gear, one a goalie, near a net. The seventh and eighth clips show an older man and a younger man looking at something under the hood of a car. The ninth clip shows a person in a colorful robe and bonnet carrying a grocery bag into a kitchen. The tenth clip shows a close-up of black and white photographs of an older man. The final clips show text on a black background.