The dramatic opening with a warrior drawing a sword and the subsequent appearance of a dragon.

The ad opens with a blurry, atmospheric shot of a battlefield, then quickly cuts to a close-up of a determined warrior drawing a sword. This is followed by a dramatic shot of a dragon roaring and a wide view of a desolate, war-torn beach. The title 'CATCH UP' appears, then a dragon in flight. The word 'BEFORE' is shown over a scene of soldiers marching. A dragon breathes fire, and the title 'THE EPIC RETURN' appears over a solitary figure looking out at the sea. A person swings a weapon, and a ring falls to the ground. The dragon breathes fire again. The title card for 'HOUSE OF THE DRAGON' appears with the date 'JUNE 22', followed by the HBO Max logo and subscription information. The pacing is rapid and intense, building to a dramatic climax.