The initial shot of the forest with the bold red text 'NEON' grabs attention.

The ad opens with a shot of a forest with the word 'NEON' in red text. It transitions to a dark hallway with double doors, then a man in glasses. He is seen in a dimly lit bar, then walking through a dark room. A close-up shows a small statue of a child holding a stick. A man in a wheelchair is seen in a hallway with another man. A locked door is shown. The text 'ADAM SKOTT' appears on a black screen. A man is seen in a library-like setting. He turns to a large chalkboard. The text 'FROM THE PRODUCER OF WEAPONS' appears. A man is shown sleeping in a bed. The text 'THIS MAY' appears. The man in glasses looks concerned. A shadowy figure is seen in a doorway. A close-up of a man's distressed face. The text 'AKZ' appears. The text 'NOT' appears. The text 'WELCOME' appears. The man in glasses looks startled. A person is seen in a tub. The man walks away. A view through a peephole shows a room. A distorted face appears with the letters 'H', 'N', and 'M'. The title card 'HOKUM' appears with a creature-like face behind it. The title card 'HOKUM' appears again. The final screen shows 'IN THEATERS MAY 1' with an R rating.