The word 'NEON' in large red letters superimposed over a man and a building.

The ad opens with a man in a tan coat and glasses standing outside a building, with the word 'NEON' superimposed. It then cuts to a hand ringing a bell, followed by an aerial shot of a car driving on a winding road through a mountainous landscape. A bartender smiles at a customer, then a man walks through a grand foyer with a staircase. A close-up shows bloodstains on a wooden surface. The ad features unsettling imagery of screaming faces and a grandfather clock. A man is seen in dimly lit interiors, looking distressed and holding a lantern. A figure is seen in silhouette at the end of a hallway. The ad concludes with a title card and release information.