A herd of deer standing unnervingly close to a dilapidated house.

The ad opens with a couple looking out a window at deer in a field. It then cuts to close-ups of a deer's face, a watch mechanism, a hand holding a crucifix, and a car logo. This is followed by a shot of a person in a crop circle, more watch close-ups, a train derailment, a busy newsroom, and a car crashing into a house. The ad then focuses on a woman's eye, a snowy forest scene with a house and deer, and finally, a Hamilton watch is displayed prominently. The pacing is rapid, with quick cuts between disparate and dramatic imagery.