The ad opens with a vintage TV screen showing static, then a close-up of a puppy.

The ad opens with a vintage TV screen displaying static, then shows a dog toy on a wooden floor, followed by a Rotten Tomatoes score of 95%. It then shows a close-up of a puppy, followed by quick cuts of a person and the puppy. A quote appears on screen, then more scenes of the dog with a person. Another quote appears, followed by a dog in a garden being petted. The screen goes to static with a barcode, then a quote about rioting if the dog dies. A dog's face appears in the dark, then a shot of a staircase. A close-up of a dog's eye appears with a quote about animal performances. The dog is shown in a forest, then a dark, ominous scene with glowing eyes. A shot of a wooden floor with bloody footprints, then a person turning on a lamp. A dog looks up, then a dark hallway. A dog is shown peeking out from under furniture. The ad transitions to IFC and Shudder logos, then shows the dog standing in a hallway. A quote about scares and heart appears, followed by a dark scene with a chain. A quote about animal lovers appears, then a dimly lit room. A wooden door in a stone structure with rain falling. A dark hallway with a faint light. A dog runs into a room. A quote about talented canine actors appears. A shot of a chair in a dimly lit room. A dog is shown under furniture. The ad ends with the dog looking at the camera, then a screen displaying "GOOD BOY", followed by credits and release information.