A close-up of a ring light and a smartphone being set up for filming.

The ad opens with a close-up of a ring light and a smartphone being set up. Two young women in bikinis are dancing by a pool, filming themselves. The scene transitions to a close-up of a mechanical device with a chain and spring. Then, a group of people are seen in a locker room, one woman is laughing at her phone while others look on. A close-up of a knife blade appears, with social media icons on the side. A woman is shown looking at a book, then a close-up of her face shows distress. A television screen displays the title "FACES OF DEATH". Another close-up of a woman's face shows fear. A woman is sitting on a ledge, talking and gesturing. A disturbing scene shows bald figures around a table with a severed head. A computer screen shows a "Flag to Remove" button. A silhouette of a person is seen in a dimly lit room. A close-up of a woman's eyes reflects a screen. A young woman looks directly at the camera with a shocked expression. A woman is shown crying and grimacing. A person wearing a mask and red gloves is shown. The "FACES OF DEATH" title reappears, followed by an end card with release information. The ad features fast cuts and a mix of real-life and stylized imagery, creating a sense of unease and horror.