The opening title card stating 'FROM DIRECTOR STEVEN SPIELBERG' immediately grabs attention.

The ad opens with a title card: 'FROM DIRECTOR STEVEN SPIELBERG'. This is followed by quick cuts of a woman looking distressed, a young girl in bed, a pilot in a cockpit during a chaotic flight, and the word 'BELIEVE' in large 3D letters in a field. Then, a close-up of a person's face, followed by the words 'WHAT YOU SEE' and 'IN IMAX'. The ad shows a crowd of people with lights, then the woman from earlier speaking, and finally a close-up of an alien-like eye. The ad concludes with title cards: 'DISCLOSURE DAY' and 'DIRECTED BY STEVEN SPIELBERG'. The pacing is fast and dramatic.