The initial text 'ELIGE LA MEJOR EXPERIENCIA PARA TI' and the appearance of fluttering butterflies.

The ad opens with a purple gradient background and text that reads 'ELIGE LA MEJOR EXPERIENCIA PARA TI'. Butterflies then appear and flutter around the screen. The text changes to 'EXPERIENCIA SOLO SHOW'. The scene transitions to two performers in elaborate costumes and makeup, with butterflies around them. Another performer in a similar costume is shown. The ad then shows a band performing on stage in front of an audience, followed by shots of audience members reacting. Next, a group of performers in animal masks and costumes are shown. The ad then displays an animated graphic of seating arrangements in a theater, with text 'SELECCIÓN EXCLUSIVA DE ASIENTOS'. More shots of audience members reacting with excitement. The ad then shows various circus-style performances: acrobats with hoops, a performer on a pole, a contortionist, a trapeze artist, and aerial acrobats. The ad concludes with the Cirque du Soleil JOYA logo and text.