A woman typing 'should i try 4DX?' into a search bar on her phone.

The ad opens with a close-up of a woman looking at her phone, typing into a search bar. The search query is revealed to be 'should i try 4DX?'. The scene then cuts to a group of friends in a cinema, laughing and enjoying popcorn. The camera zooms in on their joyful reactions. The ad concludes with the Cineworld logo and slogan.