The metallic gold text "SEPT 13" appearing on a black screen.

The ad opens with a black screen and the text "SEPT 13" in metallic gold letters. This transitions to a shot of a boxer walking out to a cheering crowd with fireworks. The text "CANELO 39 KNOCKOUTS" appears. Then, the text "CANELO ALVAREZ" appears with a bright light. The text "CANELO UNDISPUTED SUPER MIDDLEWEIGHT CHAMPION" appears. A boxing match is shown with two fighters in the ring. The text "CRAWFORD UNDEFEATED 41-0" appears. Another boxing match scene is shown. The final screen shows a split image of the two boxers, Canelo and Crawford, with the text "ONCE IN A LIFETIME CANELO VS CRAWFORD SATURDAY SEPTEMBER 13 TICKETS ON SALE JULY 18".