The rapid montage of diverse crime drama scenes.

The ad opens with the BritBox logo, then quickly cuts through a montage of scenes from various British crime dramas. We see a woman in a trench coat and hat, a close-up of a woman with short hair, a man in a suit with a mustache holding a cane, a police officer with an afro, a female police officer in a high-visibility jacket, a nurse in a cap, a close-up of a man's eye, a boat capsizing in rough water, a man with a beard, two women toasting with champagne, and a close-up of a woman with curly hair. The pacing is fast, with quick cuts between the different shows. The ad ends with the BritBox logo and tagline.