The initial shot of the strip mall and the date '05.29.2026' create immediate intrigue.

The ad opens with a shot of a strip mall, featuring a store called 'Capri's Outlet'. A motorcycle is parked outside. The scene transitions to the interior of a large, empty furniture store with A24 branding visible. A man in a light-colored shirt and dark pants is seen exploring the space, looking confused and then scared. He enters a hallway with yellow walls and fluorescent lighting, which seems to stretch infinitely. He encounters a woman who is distressed and covered in what appears to be blood. The ad ends with text overlaying a yellow wall with blue tape forming a doorway, announcing the movie title and release date.