The initial glowing golden outline and the Pathé Thuis logo.

The ad opens with a dark screen and a glowing golden outline, then transitions to the Pathé Thuis logo. It then shows aerial shots of Avatar-like creatures flying over a lush, alien landscape, followed by a close-up of a blue-skinned character speaking. The scene shifts to a vibrant, bioluminescent underwater environment, then to a black screen with text about James Cameron. It continues with dramatic scenes of characters in tribal attire, one silhouetted against fire, another with intense facial expressions, and finally a wide shot of aerial combat with flying creatures and futuristic vehicles. The ad concludes with the Avatar: Fire and Ash title card and the Pathé Thuis logo.