A close-up of a cracked, ancient statue.

The ad opens with a close-up of a cracked, ancient-looking statue of a leg, transitioning to a wide shot of a packed soccer stadium during a match. Text overlays appear, first showing "The FIFA World Cup" and "TICKETS ON SALE", then a montage of famous soccer players' faces superimposed on a statue-like texture with the text "doesn't create legends." followed by "It reveals them.". The ad concludes with shots of the stadium, fireworks, and the text "2026 FIFA WORLD CUP at Cosm" and "TICKETS ON SALE NOW". The pacing is dynamic, intercutting between historical imagery and modern sporting events.