The initial scene with the DJ and the question 'Digital oder analog?'.

The ad opens with a DJ in a club setting, with neon lights and a corrugated metal background. The camera then shifts to a classroom or lecture hall where a presenter is speaking in front of a screen displaying 'AI and Financial Services'. A student in the foreground looks at the camera and then at his laptop, which shows a graph. The ad transitions to a title card for the 'zhaw School of Management and Law' and then a final screen with the school's logo, program information, and accreditation logos.