The bold text "COLLEGE SHOULDN'T BURY YOU IN DEBT" immediately grabs attention.

The ad opens with text overlaying a young Black man working on a laptop. The text reads "COLLEGE SHOULDN'T BURY YOU IN DEBT". This transitions to a montage of scattered $100 bills. Then, two young women are shown smiling and looking at a laptop. The ad concludes with text stating "WGU MAKES HIGHER EDUCATION AFFORDABLE" and the WGU logo with a "LEARN MORE" button and website address.