The initial text 'Ditch t' is intriguing and prompts the viewer to continue watching to understand the message.

The ad opens with an orange background and white text that reads 'Ditch t'. This transitions to 'Ditch the Backpack' on the same background. Then, the Vital Source logo appears on a white background. The next scene shows 'Buy or Rent Uni eTextbooks' on an orange background. This is followed by a white screen with the Vital Source logo at the bottom. The text 'Access on Any Device' appears on a white background with the Vital Source logo below it. The ad then shows 'Study Anywhere, Anytime.' on an orange background. Finally, the Vital Source logo appears again with the text 'Save Up to 80% vs Print Prices' and a smaller tagline 'Shop with Confidence, Shop with Ease'. The ad ends with 'Shop & Save Today' on a white background.